The Founder and principal of Biller Communications is Aaron Biller. 

BillerComm reflects closely the background and orientation of a former reporter, editor and early cable television pioneer who believes firmly that communications firms must be responsive to traditional and emerging media outlets to ensure that clients are well served.

An independent public relations and marketing consultancy, BillerComm serves Fortune 500 companies, financial institutions, emerging growth enterprises, trade organizations and major communications companies and agencies.

Mr. Biller has nearly three decades experience in the communications industry.  This experience includes holding senior executive positions with such leading public relations firms as The Rowland Company, a division of Saatchi & Saatchi as its chief media officer, and as a group vice president for Howard Rubenstein & Associates, Grant & Partners and G.S. Schwartz & Company.

Mr. Biller’s broad range of placements include arranging a front page company profile in The New York Times for the CEO of a leading DJIA life sciences giant and a corporate profile of a Tokyo-based electronics multi-national on the cover of Fortune.  He has placed the chairman of a major US retailer on CNBC’s Market Watch program live from the NYSE, and for a host of other clients, arranged major stories in The Wall Street Journal, Business Week,  Investors’ Business Daily, CNNfn, Bloomberg Business Television and Newswire, Assocated Press Television (APTV), Los Angeles Times, CBS’ “60 Minutes,” The Today Show and Good Morning America.

While recognized as a top placement person, he has also devised successful public advocacy campaigns to promote or defeat projects, referendums and even candidates for public office.  As a writer, he created the concept for an IABC-award winning promotional book for Cushman & Wakefield and wrote/ packaged the winning proposal for the Real Estate Board of New York’s Most Ingenious Deal award for Williams Real Estate Company. 

Mr. Biller draws heavily on his experiences as the chief editor of Real Estate Weekly, Show Business and the Fire Island News, early in his career.  He also served as the managing editor for Corporate New Jersey Magazine, and a contributing editor to Long Island Magazine, Real Estate Forum and Better Buildings.

Serving as the media relations advisor in the United States for a Canadian art company in a strategic partnership with their agency-of-record, Maverick Public Relations, Inc. of Toronto (Canada’s hottest public relations agency), Mr. Biller directed Atelier’s U.S. media introduction and rollout for a new 3-D art product. 

By creating a strategic positioning that emphasized the democratization and mass access to museum art through perfect replicas of art masterpieces, Mr. Biller generated a media tidal wave. 

Six television outlets, including worldwide APTV, an Associated Press wire service feature, Bloomberg Radio and later stories such ABC World News Tonight resulted in more than 100 million impressions in North America.  The event generated more than 200 newspaper clips in the U.S. alone.  The launch was held at Le Cirque 2000 in late August 1999.

Current projects include:
-
serving as consultant for a high-ticket consumer
   Internet portal;
-
tier one media relations for a financial services
   giant;
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the re-design and writing of a local B-to-B company
   web site;
-
a government relations program for a private
   banker;
-
plus media programs for a leading
   telecommunications company, a sports promotion
   company and a Canadian art products company.

The approach of Biller Communications draws heavily on the Fourth Estate background of its founder.  In the early years of public relations, there were no degree programs.  “School” consisted of working in the media.  The best way to approach a reporter was to study that reporter’s body of work. It still is! This lost art was called “content analysis.”  Too often, large agencies put “pekinese” on the phone pitching things they don’t understand to people they don’t know—a recipe for disaster.  Clients meet senior people who all too often do not manage their accounts, and never “pitch” the media on their behalf.

Our business model offers a dollar effective alternative.  Mr. Biller is the strategist, writer, manager and media relations advocate for BillerComm clients.  We limit the number of accounts we service.  And if we feel an account is not serviceable for any reason, we say so.  We are always proactive.

 

 

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